With Hip Hop culture going viral, thousands of entertaining videos being uploaded per week, hundreds of records being produced, and rappers writing faster than press releases can be typed, the Australian Hip Hop culture needed a media platform that could keep up with its increasing pace as well as help it grow exponentially.
Hiphop Legacy Magazine is that medium.
The Hiphop Legacy Magazine is an entertaining portal connecting Australian Hip Hop fans and producers of element based content (Dance, Rapping, D.J. and Graffiti) as well as Fashion and other emerging activities including beat boxing and theatre, for the development of the Australian Hip Hop scene. Through Hiphop Legacy Magazine fans and artists can come together and appreciate the various styles that make up this popular culture.
The Australian Hip Hop market needs a communication medium that can sustain its presence.
Each day new articles are published on Hiphop-Legacy.com featuring new content and articles with leading scene members encouraging the growth of the scene, as well as younger members who are looking to make a name for themselves. Regardless of geographical limitations those lovers of Hip Hop are welcomed by the magazine to express their appreciation for all aspects of the culture.
The launch of this national multi-media brand delivers a rich and compelling connection amongst Hip Hop lovers.
The launch of this national multi-media brand delivers a rich and compelling connection amongst Hip Hop lovers who are equally; interested, curious, first-timers, part-takers, and “lifers”. The target audience is between 13-25, either male and female, and is associated with the culture either through direct activity, lifestyle, or commercial consumption.