HipHop Legacy places great importance on the established relationship between the magazine and our audiences. In light of this it is the domestic issues, news and events that will be addressed as the prime content of HipHop-Legacy.Com. We are an impartial medium and are to be perceived to be without prejudice, sensationalism or agenda.
As administered by Clarity Research, the ‘Get In with the Locals’ reader study was designed to acquire quantitative and qualitative research regarding the assessment of reader engagement and provide insight into how local newspapers are used when making purchase decisions.
- Over 6.1 million people read a News Community Newspaper each week
- 2.7 million (45%) live as a family*
- 2.4 million (40%) live with children under 18 years in the household
Roy Morgan Single Source Australia: April 2009 – March 2011. Total readership includes Geelong titles and NT figure of 41,000 from Roy Morgan Single Source Australia (July 2007-June 2008). Unfiltered base.*Family = Couples aged 18-54 without children in their household, plus all people 18+ with children 0-17 years in their household.
- Honest 58%
- Trustworthy 57%
- Friendly or caring 63%
- Down to Earth 72%
- Informative 72%
- Relevant 74%
The Clarity ‘Get in with the Locals’ study also measured the effectiveness of advertising. It was concluded that readers as a result of reading an ad in their local newspaper they have:
- Picked up new ideas on things to buy 57%
- Gone online and looked at a website 51%
- Added something to my shopping list 47%
- Talked about the ad with friends or family 50%
A net score of 74% was recorded for purchase influence, based on people who did any of the following as a result of reading an ad in their local newspaper:
- Bought a product 52%
- Went out and got a bargain 41%
- Purchased from a store I don’t normally go to 48%
- Tried a new brand 33%